Digital Marketing Specialist
“Helping Irish businesses create memorable brands“
Hello! I’m Ellen,
I am a Digital Marketer focused on Social Media Management & online growth.
I create strategic content, manage campaigns across TikTok & Meta, and help brands build strong digital presence.
Services
Every social media management plan I create is tailored to the unique needs of each business
Social Media Management
Content planning & scheduling
Community management
Monthly content calendars
Performance tracking & reporting
Website Design
Landing pages
Small business websites
Portfolio websites
UX-focused layout
Social Media Strategy
Competitor analysis
Target audience research
Content strategy & brand voice development
Growth strategy
Graphic Design
Marketing materials
Social Media Posts
Reels covers & thumbnails
Brand kits
2 + years Experience in content creation and social media strategy, supported by a strong portfolio and a focus on engaging digital content.
Social Media Marketing & Strategy
My core focus is building social media strategies that help brands grow their visibility, engage their audience, and strengthen their digital presence.
I have hands-on experience managing brand accounts, creating platform-specific content, and developing campaigns designed to drive engagement and measurable results. My approach combines creative storytelling with data-driven decision making.
I hold a Digital Marketing Certification from the HubSpot Academy, where I developed practical expertise in content marketing, social media strategy, analytics, and campaign planning.
This strategic foundation allows me to approach social media not just as content creation, but as a key driver of brand growth.
Website Development
A strong digital presence begins with a well-designed website. I create websites that combine visual clarity with thoughtful user experience, ensuring that brands communicate effectively online.
My work focuses on translating brand identity into a digital environment that feels cohesive, professional, and easy to navigate. By applying both creative design thinking and digital marketing principles, I ensure that websites support broader marketing goals.
I hold a Certificate in Digital Marketing from Munster Technological University, where I developed an understanding of digital strategy, online consumer behaviour, and the role of websites within integrated marketing campaigns.
Graphic Design
My background in graphic design provides the creative foundation that underpins all of my digital marketing work.
I hold a BA (Hons) in Visual Communication and Graphic Design from Munster Technological University, where I developed strong skills in visual communication, branding, typography, and design thinking.
Although my professional focus is digital marketing and social media, this design background allows me to create visually cohesive content, maintain strong brand identity across platforms, and approach marketing with a deeper understanding of visual storytelling.
Client Communication
Notion keeps every project in one elegant, organized space.
Clients have a central dashboard with tasks, timelines, files, and updates. Its transparent, streamlined, & effortless from start to finish.
Professional Toolkit
Google Keyword Planner – Keyword research, search volume, competition insights for SEO & ads.
Wave Accounting – Cloud accounting for invoicing, payroll, and financial reports.
Canva – Creating social media graphics, presentations, and marketing materials.
Flodesk – Email marketing, campaign design, and automation.
Meta Ads Manager – Creating and managing Facebook and Instagram ad campaigns.
Google Analytics 4 (GA4) – Tracking website traffic and user behaviour.
CapCut – Editing short-form video content for social media.
Microsoft Office 365 – Word, Excel, PowerPoint, and Teams for everyday work and collaboration.
HubSpot – CRM for managing contacts, emails, and marketing campaigns.
Adobe Creative Cloud – Design tools for graphics, branding, and content.
Hootsuite – Scheduling and managing social media posts.
Prestigious Brands I’ve Collaborated With
